Oscar Rincón Toro
Product Designer at BairesDev, currently leading the redesign of a white label health & wellness platform used by thousands in the US.
Previously at Burger King, Tim Hortons, Cabify, and Sillicon Valley startups.
Oscar Rincón Toro is a Product Designer known for making technology simple, accessible, and impactful.
With experience across wellness, food, e-commerce, and mobility apps, I bring a user-first mindset to every project, always focused on turning complex challenges into intuitive solutions.
Beyond design, I have built products from the ground up, shaping the brand identity, pricing strategies, and performing user research, while collaborating side by side with developers and marketers. I move fluidly between Product, Design, and Marketing, owning every step of the process. That entrepreneurial spirit and creative ownership led to receiving the ‘Raise the Bar’ award among more than 3000 top tech Latin American professionals recently at BairesDev in 2025.
Outstanding Enterprise Success Story Award
Burger King · United States
Award-winning Scan & Pay feature
Tim Hortons · Canada
Champion user migration of leading mobility apps
Tappsi to Easy · Colombia
