Industry

health tech

Client

PDHI

Leading UX Transformation for a Legacy White Label Wellness Platform

Pioneered UX at a 20+-year-old SaaS company: built its first UX practice, launched a scalable design system, and integrated design strategy with analytics, modernizing member-facing products, simplifying brand updates, and achieving 100% WCAG compliance for top clients.

Burger King

Project overview

Type of work

UX/UI Design Design System Foundations Competitive Benchmark UX Strategy Accessibility / WCAG Compliance Data Analysis Stakeholder Alignment Inform Product Roadmap

Tools

Figma FigJam Miro Excel / Google Sheets Google Analytics Jira

Date

January 2023 to January 2024

Challenges

Outdated Design & User Experience: The platform looked outdated and inconsistent, making the user experience feel fragmented across pages. Program managers and clients struggled to maintain a cohesive look and feel, and ad-hoc UI changes created extra work and confusion. No Centralized Design System: Branding updates were manual, inconsistent, and only applied to individual pages. There was no scalable system for managing styles, themes, or configuration. Non-designers were responsible for changes, leading to errors, duplicated effort, and inconsistent UX across the platform. Compliance & Accessibility: The platform needed to meet WCAG accessibility standards, a critical requirement from top clients. Without a proper design system and accessibility checks, client deliverables could fail regulatory audits.

Solutions

  1. Design Audit & Benchmark: Conducted a rapid design audit and competitive benchmark to identify gaps and opportunities in the member-facing platform.

  2. UX Vision & Strategy: Defined a UX vision for the company: "Make a positive impact in business growth through user experience design", and stablished key work streams: Data analytics, UI design standards, KPIs, and designs system foundations.

  3. Design-to-Development Workflow: Introduced Figma as the primary design tool, trained the team, and connected design-to-development workflows to enable faster, consistent implementation.

  1. Scalable Design System: Built a scalable design system that allows future branding and interface updates to be applied consistently across all modules, ensuring 100% WCAG compliance and passing all regulatory audits.

  2. Module Redesign & Migration: Partnered with developers to migrate from an outdated Bootstrap version, co-designing and testing the first redesigned modules, improving usability and consistency.

  3. Data-Driven Prioritization: Implemented Google Analytics in the member app to collect behavioral data, which informed widget prioritization and influenced the product roadmap. Redesigned initial widgets, resulting in early engagement improvements and measurable increases in usage.

Achievements

  • ~80% reduction in client UI adjustment tickets

  • ~70% faster implementation time for new programs

  • ~30% faster developer handoff through standardized tokens

  • 100% WCAG compliance - passing all regulatory audits required by top clients

  • ~20% increase in engagement after redesigning initial widgets and early adoption rates

  • ~50% reduction in future design and development effort through scalable system

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